K-Swiss has cleverly garnered national attention by creating a viral ad campaign using Kenny Powers from the HBO series Eastbound and Down. In Eastbound and Down, Kenny is an arrogant, self-absorbed, washed-up baseball player, who in my opinion is one of the most funny characters ever created. K-Swiss keeps the Kenny Powers persona intact, while advertising the K-Swiss Tubes running shoes. K-Swiss was smart to use the power of viral videos, and a larger than life character from a very popular show for their marketing campaign. The newest full length viral video of Kenny Powers becoming CEO of K-Swiss is is an original hilarious twist. Even if you don’t watch the show, I think you’ll enjoy the video. The shoes themselves look pretty nice, even though it seems like they were copied from the Reebok Zigs design. Below the CEO commercial is another classic Kenny Powers commercial for K-Swiss.