We all know how popular Lil Wayne is. It seems like he has been in half of the songs playing on the radio for the last three years. Weezy has a tremendous influence on the youth culture of America. If you haven’t observed, Wayne has been only wearing Polo underwear in his performances, and has mentioned the brand in his lyrics in several songs. At the 2011 VMAs, he wore Polo underwear underneath those hideous women “jeggings” he decided to rock ( see picture above). In one song, “Rollin,” Wayne says, “Polo, f*ck that Hilfiger.”
I don’t know if Polo is paying Wayne to represent the brand, but if they aren’t, Polo is getting a tremendous amount of great free advertising. To get an influencer like Lil Wayne to promote your brand is a real coup. Polo will be gaining customers in the 16-25-year-old age range. Ralph Lauren should be buying multiple copies of The Carter IV. I’m pretty sure that Tommy Hilfiger will lose younger customers because of Wayne’s downgrade of their brand. Such is my opinion of the power of Tunechi.