People in advertising sometimes forget that a good television commercial will have potential customers remembering the name of the company, and have them talking about the advertisement. Companies too often make visually pleasing commercials, but they aren’t original, and people won’t even remember what brand it was for. I would like to show you the opposite of the stale commercials that numb our minds on a daily basis.
The video below shows a commercial from the mid 1990s for Eagle Insurance in Chicago. This campaign became legendary in the Chicago area. The ad is so goofy and out-of-the-box that it became an instant conversation starter. The commercial is ,even today, a topic people talk about. “I’ve got something for you!”